India is a land that is well entrenched in its age-old culture. Here, traditions last for centuries and the hold of the past on the present is as tangible as it can be. However, it might be a matter of surprise that Indian weddings did not always rely on wedding cards. There was a time when people relied on word of mouth instead of wedding cards to invite guests. This was natural because Indian weddings are generally attended by members of the family and a few close friends who could be informed by word of mouth.
However, with the passage of time, changes happened. Relatives moved away and close friends went to foreign lands. Also, there was the influence of the West to contend with. When India became a British colony, it was natural for many of the social customs and mores to seep into Indian culture. The British already practiced sending out wedding invites and soon, the idea of Indian wedding cards became a natural part of the Indian tradition too.
Indian wedding cards are a reflection of all that Indian weddings are - colorful, luxurious and stunning. No expense is spared to bring about a design that steals the breath away. There is a reason for this. In India, a wedding is the coming together of two families, not just two individuals. Therefore, the event is accompanied by festivities on a large scale. There is much singing and eating; ladies dress themselves up beautifully and men also make the effort to wear their best. So, it is little wonder that Indian wedding cards are full of color. The most popular colors used include red, gold, cream, green and saffron - the colors of opulence, love, passion and fertility.
Wedding card designs are elaborate and often have traditional motifs and themes. While some are religious in nature, others may be artistic (like ancient Mogul art) and so on.
In keeping with the Indian culture, Indian wedding cards are richly adorned and they could contain fake gemstones and golden tassels to enhance their beauty.
Indian wedding cards have evolved to such a degree of efficiency and professionalism that these cards contain all the necessary information needed for guests to make it to the wedding. Typically, the Indian wedding card gives out some information about the families of the bride and groom. It also states the time and venue of the wedding.
Designing the card is as important as the way in which the card is delivered. Being an event for family and close friends, invites are generally distributed by hand. Sometimes, invitation cards are accompanied by sweets. If the invitee lives far away, the same is sent by post or email.
Indian wedding cards represent warmth, joy, splendor and unrestrained joy. These weddings are gala events and the fanfare and fun of Indian weddings are a source of great pride to the families involved. Therefore, colorful, splashy, beautiful cards are a norm when it comes to Indian weddings and they have a special part to play in the wedding ceremony.
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